Welcome To The Duroc Days
TN Duroc Days, Norway
The aim of The TN DurocDays is to refuel KAM in all theTopigsNorsvin strategic areas connected to TN Duroc, but also to bind the KAM-group closer together through social interaction at the gathering.
Program content:
WEDNESDAY, SEPTEMBER 28TH
Aim: Learn about the TN Duroc and fuel the TN Duroc toolbox
11:30 – 12:30 Lunch
12:30 – 12:40 Welcome to Norway and Norsvin, Olav Eik-Nes, CEO Norsvin
12:40 – 13:00 The purpose of the gathering and the program, Ton van de Goor
13:00 – 13:50 Future challenges for the swine industry, Jascha Leenhouwers
13:50 – 14:20 Coffee break
14:20 – 15:00 The development of the TN Duroc, Torunn Aasmundstad
15:00 – 15:30 The Duroc Story, Darwin Tilstra
15:30 – 16:00 Assignment
16:00 – 18:30 Teamwork at Gullkorn (beer tasting)– the groups make their 90 sec. pitches.
19:00 Leave the hotel for dinner, we will walk
19:30 – 22:00 BBQ at Domkirkeodden – a taste of TN Duroc
THURSDAY, SEPTEMBER 29TH
Aim: Current sales status, possibilities and fuel the TN Duroc toolbox
08:30 – 09:00 Coffee
09:00 – 09:45 Each group present their 90 sec pitches based on yesterday’s program
09:45 – 10:30 Market segmentation, benchmark, positioning, competitors, Jascha Leenhouwers
10:30 – 10:40 Coffee break
10:40 – 11:10 Market size, Sales, forecast and opportunities, Ton van de Goor
11:10 – 12:00 Demand and supply, Peter van Kemenade
12:00 – 13:00 Lunch
13:00 – 14:30 Refuelling the KAM toolbox, Case study Ton van de Goor
14:30 – 14:40 Coffee break
14:40 – 15:15 Global advice for nutrition and management of TN Duroc, Chris Opschoor
15:15 – 15:45 Global Marketing and Communications of The TN Duroc, Annabel Jansen
15:45 – 16:30 Main R&D projects in Topigs Norsvin, Eli Grindflek
16:30 – 16:45 Wrap up
19:30 Dinner at Il Teatro
FRIDAY, SEPTEMBER 30TH
Aim: Now what
08:30 – 09:00 Coffee
09:00 – 09:30 Machine Learning and its’ applications in operative breeding program and after sales support, Jørn Nordlund and Øyvind Nordbø
09:30 – 11:00 Now what
11:00 – 12:00 Presentation of case
12:00 – 12:30 Wrap up discussions, Ton van de Goor
12:30 – 13:30 Lunch at Satelitten and farewell
Accommodation and social program:
Astoria Hotel, get together BBQ at Domkirkeodden. 2nd night; dinner at Il Teatro.
Day 1:
Case suggestion 1: Each group use 10 min to discuss if any message should be elaborated from the afternoon talks and used for communication with the prospective clients. One group work with Torunn’s presentation, another with Darwin, the third group with Peter van Kemenade/Global supply. The groups get 90 seconds to present their pitch.
Case suggestion 1: Each group use 10 min to discuss if any message should be elaborated from the afternoon talks and used for communication with the prospective clients. One group work with Torunn’s presentation, another with Darwin, the third group with Peter van Kemenade/Global supply. The groups get 90 seconds to present their pitch.
Day 2:
Case suggestion: Prepare a sales pitch to be presented (90 sec pitch)
- 100 000 sow “farrow to finish”
- 350 sow farm piglet producers in EU
- Powerhouse 50 000 sows with feed producer – consumer (whole marked chain)
Fact and economical based sales argumentation. How we should approach different clients different yet take advantage of similar toolbox
Day 3:
Case suggestion 2: What do we have to do different, change, add Possibilities in future supply Demands, increase demand on customers level, what is needed, marketing/communication, more research.
How can we differentiate in the market, lack of unique selling points -> how to present the duroc then, promote the company/ people more, after sales service/ technical services, generic sales skills, The 5 p´s of marketing – Product, Price, Promotion, Place, and People
- share some experiences, what have you done so far,
- start working on the 5 p´s what is missing
- groups sharing, what can we do as a group.
